Pt.1 - Content Creation
Great enrollment marketing starts with great content. In this video, we explore how school districts can use authentic storytelling, real people, and a mix of organic and polished photo and video content to build trust with their communities. Learn what moments to capture and how the right content can help families see—and trust—your schools.
Pt.2 - Organic Social
Creating great content is only half the equation—where you share it matters, too. In this video, learn why Facebook and Instagram should be a priority for school districts, how short-form video can stop the scroll, and why publishing content natively on Meta matters. We'll also introduce the two sides of social media: organic content and paid advertising.
Pt.3 - Social Media Ads
Turn social media attention into qualified enrollment leads. In this video, we'll walk through how Facebook and Instagram lead generation works, how to reach families in your target communities, and why fast follow-up can make all the difference. Learn how great content and strategic paid advertising work together to connect your district with families who are actively looking for a school.
Pt.4 - Website
Your website plays an important role in reinforcing a family's decision—but it shouldn't be the first step in your enrollment strategy. In this final video, we'll recap the complete enrollment framework and show how a video-driven website, engaging program pages, SEO, GEO, and ADA compliance work together to turn interested families into enrolled students.
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STRATEGISTS. PUBLIC RELATIONS SPECIALISTS. WRITERS. GRAPHIC DESIGNERS. PHOTOGRAPHERS. VIDEOGRAPHERS. WEBSITE SPECIALISTS. SOCIAL MEDIA MANAGERS. DIGITAL ADVERTISING EXPERTS.
Whether you're looking for consistent communications support or an entire communications department, our yearly partnerships are designed to grow alongside your district.