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Looking to Pass a School Bond, Sinking Fund, or Millage?

At K12 Media, we know that passing a voter initiative isn’t just about creating a flyer.

It’s about educating your community and winning their trust, one initiative at a time. With over 20 years of experience in public education and $1.9 billion in bonds, sinking funds, and millages passed, we bring a strategic approach that goes far beyond traditional communication methods.

OUR PROCESS

1-Minute Video Overview

Kick off with a 1-minute video on your bond page, explaining the voter initiative.

1-MIN OVERVIEW EXAMPLE

Comprehensive Bond Page

Provide in-depth information as users scroll to support informed decisions.

Print Materials as a Supplement

Print flyers support the digital strategy for a broader impact.

Targeted Clips & Creative Content

Produce short video clips, motion graphics, infographics, and copy to highlight each initiative.

Social Media Strategy

Share content on social media, driving the community back to the bond page for more details.

Social Media Ads to Drive Engagement

Use ads to reach voters and encourage learning.

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WHY OUR
PROCESS
WORKS

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Posting a flyer or sending a generic email isn’t enough to sway voters, especially in today’s fast-paced digital landscape. Our approach ensures that each initiative is communicated clearly, meaningfully, and repeatedly to all members of your community.

Here's how it works:

Drip Campaigns That Educate and Build Support

We don’t just announce the need for funds; we explain the 'why' behind every proposal. Our drip campaigns deliver targeted content over time, educating the community about specific initiatives—whether it’s a new athletic center, parking lot renovation, or a STEAM classroom. Each piece of content is carefully crafted to build understanding and support.

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Multi-Channel Strategy to Maximize Reach

We push content through multiple channels, including social media, school websites, and email blasts, ensuring your message reaches all voters—not just the “yes” crowd. Our strategies foster ongoing engagement by tailoring messaging to different community segments, building momentum that increases voter turnout and support.

Engaging Creative That Tells Your Story

Success in passing voter initiatives comes from more than just facts and figures. We use compelling video, motion graphics, and copywriting to bring each proposal to life. When people can see how their vote will directly improve local schools—whether through state-of-the-art facilities or modernized classrooms—they’re more likely to support it.

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Data Driven Results

With a track record of helping districts across the country secure essential funding, K12 Media offers personalized strategies tailored to the unique needs of your community. We blend data-driven insights with creative storytelling to help you unlock the secrets to passing your next bond, sinking fund, or millage.

Don’t Leave It to Chance—Partner with the Experts

If your district is considering a voter initiative, don’t just settle for traditional methods. Reach out to us to discuss how we can craft a comprehensive communication strategy that ensures your message resonates. Together, we can turn community engagement into tangible support.

Get Started Today

Ready to learn how we can help your district succeed? Click below and sign up for a conversation to unlock the secrets to passing your next voter initiative.

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