Meet an Educational Communications Specialist
GRIT EXPERTISE
CREATIVE FIREPOWER
At K12 Media, we bring the grit, expertise, and creative firepower it takes to build clear, compelling messaging and launch communications strategies that get results. As educational communications specialists, we know how to cut through the noise and deliver campaigns that win and strategies that stick—whether it’s a high-stakes campaign or everyday district outreach.
- KIM ROOT -
ABOUT KIM ROOT
School Communications Leader | Bond Campaign Strategist | PR Consultant for K-12 Districts
With over 30 years of experience in school communications, marketing, and public relations, Kim Root is a trusted expert in leading communication strategies that build public trust and drive measurable results for K-12 school districts.
Kim most recently served as the Executive Director of Communications, School Safety, and Strategic Initiatives for Huron Valley Schools in Oakland County, Michigan, where she led a full-service communications team and served as the district’s spokesperson for more than a decade. Her leadership helped launch major initiatives, including a full district website redesign, enhanced safety communications, and strategic messaging for district management.
One of Kim’s most notable achievements was leading the 2019 Bond and Sinking Fund campaign for Huron Valley Schools. The initiative generated more than $200 million for capital improvements and passed with over 70% voter approval—a testament to her strategic planning and community engagement skills.
30 years of experience - Lead Bond Campaigns of $300 Million - District Spokesperson
School Conference Speaker - Superintendent And District Adviser - Led schools serving 8,200 students and 1,200 staff
Her background includes executive leadership roles in the private sector with BioPort Corporation and the Michigan Education Association, giving her a unique perspective on cross-sector communication strategy.
Kim Root is also a recognized voice in the field. In 2021, she was invited to speak at the Michigan Association of School Boards Annual Leadership Conference, sharing her insights on school PR, bond campaigns, and community engagement.
Kim has also consulted with multiple school districts and agencies, including:
Livingston Educational Services Agency
DeWitt Public Schools
Redford Union Schools
St. Johns Public Schools
- DR. MARY ANN CYR -
ABOUT MARY ANN CYR
Retired Superintendent | K-12 Leadership Consultant | Bond Campaign Expert
Dr. Mary Ann Cyr brings over 30 years of experience in K-12 education, with a proven track record of leadership as a Superintendent, Assistant Superintendent, Principal, and classroom teacher. Throughout her career, she has led schools and districts serving more than 6,200 students and 950 staff, shaping educational strategy at every level.
Dr. Cyr has served in a variety of Michigan school districts, including Monroe Public Schools, Taylor School District, Dearborn Heights District 7, Melvindale-Northern Allen Park, and Hamtramck Public Schools. Her areas of expertise span school administration, curriculum design, financial planning, school safety, and strategic communications.
One of her standout accomplishments includes leading bond campaigns totaling more than $150 million, successfully guiding districts through complex funding efforts with community trust and clear messaging. As a district spokesperson, she has also been the voice of transparency and leadership during times of change, growth, and crisis.
Today, Dr. Cyr is passionate about mentoring the next generation of school leaders. She works closely with the Michigan Association of School Administrators (MASA) to support aspiring superintendents—sharing practical guidance rooted in decades of hands-on leadership. In addition to her mentoring work, she serves as a lead consultant at K12 Media, where she supports crisis communication, client success, and strategic consulting for school districts across the U.S. Dr. Cyr is widely regarded as a thought partner and powerhouse resource for superintendents navigating complex challenges.
Dr. Cyr is also a respected speaker at education conferences, known for her insight into real-world leadership, effective staff relations, and building resilient, student-focused school systems.
Partner with an Educational Communications Specialist
Ready to get started? Let’s talk about what monthly consulting support could look like for your district. As experienced educational communications specialists, K12 Media offers flexible packages built around your unique goals—whether you need a few hours of strategic guidance, ongoing messaging support, or a full-scale communications campaign.
Our team helps school districts strengthen their brand voice, streamline parent communication, and manage digital outreach with confidence. We’ll walk you through what’s possible—no pressure, just clear options designed to make your district’s communications more effective and efficient.
👉 Contact Us to Explore Packages
Discover how our customized communication strategies can help your school community thrive.
GET EXPERT SUPPORT
ON YOUR TERMS!
Our consultants don’t just advise—they partner. As seasoned educational communications specialists, they bring decades of experience in school PR, crisis communication, enrollment strategy, bond campaigns, and community engagement. They’ve sat in your seat, understand the pressures districts face, and know how to deliver solutions that work in the real world.
With K12 Media’s monthly consulting services, you’ll have direct access to our team of educational communications specialists through flexible blocks of hours—so you can get expert support exactly when you need it, whether for a quick strategy session or a long-term communications initiative.
🎯 HOW IT WORKS
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Choose a monthly package based on your district’s needs
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Use your hours for one-on-one strategy, hands-on help, or project execution
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Tap into deep expertise in school communications, from messaging to media
Whether you need help navigating a crisis, crafting key messaging, or launching a district-wide campaign, our consultants are ready to jump in and make it happen.