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Caro Schools ENROLLMENT

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K12 Media Management Page Example

Refreshed/New Pages Should include...

Note: Keep the look and feel of this page in mind when making content changes on school pages.

 

  • Hero image or graphic displayed above. If the CMS allows, add large text and make a bold title.

  • One or two distinct photos (if provided in Dropbox).

  • Bold text title (if not possible on the banner).

  • One to two district photos.

  • One school graphic or brand.

  • Thick-gauge subject text.

  • Standard font for explanatory paragraphs.

  • One module color change in the middle of the page, if possible.

Great content for most schools is hard to find.

It's a good thing we help create it for most of our districts!

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K12 Media started as a communications company because of our creative video and photo content. Since then, we have grown into a full-service comms agency. But one thing remains: schools have very rough content.  Below are a few things to keep in mind when placing content on pages of our schools.

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  • Keep track of the latest Dropbox link with district photos, videos, branding, or motion graphic content.

  • For one-minute promos, keep in mind that you may be able to find video content we have created for the district on our YouTube channel that will support the page you are building.

  • Districts tend to get upset when we refresh or build pages and do not use the content they have had us create. 

Dos and Don'ts?

We have a few tried and true processes:

  1. Do not just publish a page and not look at it on the live site. 

  2. Check the Mobile version of the newly refreshed/built page. 

  3. Do not just cut and paste text. Copy may need to be in bold, bulleted, or highlighted. 

  4. Ensure the page is checked for ADA compliance (Most of the time, this is a PDF sent by the district. The CMS usually makes things compliant. 

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Example! If we build an enrollment page for Caro Schools, their promo should be at the top of the page after the hero banner. 

District initiatives our content supports! 

  • Enrollment

  • Bonds 

  • Sinking Funds 

  • Millage Renewals 

  • School Programs

  • Athletics 

  • Fine Arts 

  • Students and Staff

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