Enrollment
Newsletter
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Don’t Wait, Communicate
💡First Things First: Enrollment Isn’t a One-Month Sprint
If you're waiting until the month before enrollment season to start marketing... STOP! Enrollment planning is a year-round strategy. The best districts build buzz all year so when enrollment opens, families already know what makes their schools first choice. 👏
Our customers would recommend the rest of this newsletter 👇
Reputation Management = Daily Social Media
Yes, even in summer. Even on Fridays.
Your community is always watching (👀), so use your school calendar as your content calendar.
Sit down once a month to pre-schedule your social posts. If something pops up, you can still post from your phone—but planning ahead makes quick updates way less stressful.
Examples:
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🎉 First Day of School photo challenge
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🎭 Fall play rehearsals behind-the-scenes
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🏈 Game Day scores and player shoutouts
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🧑🏫 Staff birthdays and shoutouts
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🎓 “Class of 2026 Countdown” series
🎥 Biweekly Quick Video Clips (45 seconds!)
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These clips should be created with an iPhone
Christina Wilson
Greenville Schools
Superintendent
Use school influencers — The District Superintendent, principals, coaches, student leaders. Keep it snappy.
In videos, skip the mouthful like “Dr. Catherine Cost, Superintendent of Greenfield Public Schools.” Just start with a simple “Hi, Catherine here.” Viewers connect quicker when they see you, not a long title.
Clip Ideas:
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Staff spotlight: “Why I love working here…”
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Sponsor or community partner highlight
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“Did You Know?” series
🎤 Did you know every student must take a finance class to graduate?
🛠️ Did you know we completed every project promised in our last bond initiative?
👀 These little facts help manage reputation and redirect public complaints into moments of clarity.
🎨 Pro Tip: Encourage your staff to use Canva to create branded graphics and motion graphics for consistent, sharp, scroll-stopping content.
⬆️ Why is she not all dressed up in fancy clothes?
Reach out to us if you need suggestions on iOS video gear!
📱 Social Media ADA Compliance 2026
STOP FREAKING OUT!
The rules are changing, but that doesn’t mean panic-mode.
We’ll be rolling out simple checklists and templates to make sure your content is ADA-friendly and fully compliant by the 2026 deadline.
(Think: alt-text, subtitles, contrast ratios.)
💡 Spoiler: It’s not as hard as it sounds.
NOW WE START THE Campaign
🎬We suggest High-Production Clips for Enrollment Content
40-Second Clips for Social Meida
1 Minute Clip for Enrollment Page
When enrollment opens, it’s showtime. That means bold, creative, 45-second video content that actually speaks to parents. These videos are designed to be shared as organic posts and driven with targeted ads on Facebook and Instagram to reach both your followers and brand-new families
🛑 Sound like an influencer — not a politician, not corporate.
🎶 Use music with heart, avoid stiff delivery, and ditch the suits.
Bad Example:
A monotone narrator reading stats while a superintendent in a tie walks through a hallway.
Good Example:
A student walks the viewer through their day — robotics lab, band rehearsal, lunch with friends. Upbeat music, quick cuts, captions, and a parent testimonial voiceover.
🎯 Add a lead-gen form right after with:
“Click to see how to spark your child’s next big adventure!”
Enrollment Ads Work!
🚀 Enrollment Is More Than a Flyer
Enrollment doesn’t stop with posting a flyer or tossing up a quick Facebook post. Families today are scrolling fast, and you’ve only got seconds to catch their attention. To grow enrollment, schools have to day-trade attention—consistently showing up where new families are looking.
🎯 Getting the Lead
Lead generation is key to enrollment success. By using geographic and demographic targeting, schools can put their content in front of the families most likely to be interested in their programs.
👉 The long and short of it is: social media ads are one of the best tools for boosting enrollment—because they actually work.
🔁 Retargeting Matters
If a family checks out your content but doesn’t engage, don’t consider it a missed opportunity. Retarget those families with additional ads and content, reminding them of your programs and giving them multiple chances to connect.
ENROLLMENT Webpages
📞 Make the First Contact Personal—Not Digital
Families are far more likely to enroll when the first connection is human. Instead of pushing them to fill out an online form or chase a generic web link, start with a real conversation. A quick call builds trust and excitement that a webpage alone can’t match.
Yes, we know—your superintendent doesn’t need to dial every number. A trusted administrative assistant can handle the calls, or you can even offer a small summer stipend to staff who focus on actively enrolling new families.
🖥️ Call → Enrollment Page
After that personal touch, guide families to a well-designed webpage for details.
What to Include on Your Enrollment Page
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🎥 Enrollment Video: Add a one-minute district highlight or a 45-second program clip (Kindergarten Roundup, GSRP, STEM, etc.).
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🗂️ Program Pages: Build dedicated subpages for key programs and link videos directly.
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✅ Big, Bold Enroll Buttons: Make “Enroll Now” buttons large, easy to see, and mobile friendly.
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🔗 Weekly Link Checks: We find broken links all the time.
Check out Ithaca Schools—built to shine on phones first.
NOTE: Some website hosts make pages look sharper on mobile than on desktop, so we design with cell-first style in mind.
Traditional Communications Bonus Tip – School Email ✉️ 📧
Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own text.
📧 Keep it personal – Start with a friendly opener like “Hi, it’s Jamie,” instead of a formal title.
✂️ Keep it short – Shorter is always better.
📎 Skip attachments – Avoid files labeled “message from the superintendent.”
🙋 Make it feel sent by you – If someone sends emails on your behalf, be sure the full message is in the email body and it looks like it came directly from you.
🤖 Repurpose long emails – If it runs long, run it through AI to create social posts and give families extra chances to see the message.
Bond + Voter Initiatives?
Say Less (Literally)
We run bite-sized video clips to explain bond initiatives clearly and compliantly.
🎬 30-second videos + motion graphic explainers
🧠 Informational, not persuasive
📲 Always link to the bond website for full details
📅 Helps voters understand, one initiative at a time
INFORM, DON'T OVERWHELM: Use motion graphics and carousels to simplify complex information and help your community understand key details. Visual posts are a secret weapon for breaking down bond cost estimates, highlighting security upgrades, showing plans for bus fleet replacements, and updating your audience on building improvements. When you keep it visual and straightforward, you boost community understanding—without overwhelming them.
Listen and learn how a campaign should work!
Teach your community about district campaigns in a simple way!
Content that builds trust, boosts enrollment, and strengthens your district’s reputation!
VIDEO
Smart, strategic storytelling for
K-12 districts across the country.
At K12 Media, we specialize in education content creation that builds trust, boosts enrollment, and strengthens your district’s reputation. We don’t just produce video—we create full communication strategies designed to move your community to action.
Whether you're informing voters, attracting new families, or showcasing student success, our multimedia content for schools delivers results.
Video-Driven Multimedia Content for Schools That Makes an Impact
Voter Initiatives: Video That Builds Understanding—and Trust
When it comes to millages, bonds, or sinking funds, clarity is everything. We help your community understand exactly what they’re voting on—without the jargon. Our short-form videos, explainers, and testimonial clips walk voters through your district’s needs in a way that’s visual, shareable, and easy to support.
School Programs: Shine a Spotlight on What’s Working
From robotics to reading buddies, we capture the heart of your schools with high-quality video content that highlights what makes your programs great. We work directly with your staff and students to tell authentic, uplifting stories that inspire pride and community support.
Enrollment: Bring More Families to Your District
Video marketing is one of the most effective tools for increasing student enrollment. We combine compelling storytelling with lead generation strategies to help prospective families see themselves in your school community. Our enrollment campaigns include general district promos, program spotlights, and digital ads that convert.
TRANSFORMING SCHOOL
COMMUNICATION
- ONE VIDEO AT A TIME -
VOTER INITIATIVE
SCHOOL PROGRAMS
ENROLLMENT
SOCIAL MEDIA
Social Media
Daily Content. Real Results.
Engaging your community with compelling posts.
Your school’s story should show up where your audience lives—online.
We offer full-service social media management for schools, including daily posts, real-time engagement, and branded visuals. Our goal? To make your social presence feel human, active, and authentically “you”—without adding to your to-do list.
BRANDING
From mascots to mottos, we help districts bring their brand to life.
K12 Media offers school branding services through K12 Brands, blending visuals, voice, and values into one consistent message. Whether it’s digital or physical, your brand should resonate from the website to the gym banners.
Turn Your School Pride
Into a Movement
SOME OF OUR FRIENDS WHO REBRANDED WITH K12
MORE CONTENT OPTIONS
Website Content:
Bring Your Site to Life
Your school website is the front door to your district. We update, refresh, and optimize your site with new content that’s compliant, clear, and aligned with your brand. Whether you're using Edlio, Finalsite, Foxbright, or something else—we work with your CMS provider to build pages that engage and inform.
MEASURABLE RESULTS: CONTENT THAT PROVES ITS WORTH
We track the performance of every campaign—from video views to website clicks to ad engagement—so you can report real results to your board. Whether you’re aiming to increase enrollment, pass a bond, or shift public perception, our content strategies come backed with data.
This is education content creation you can measure.