Scroll-Stopping
SCHOOL SOCIAL MEDIA
SOCIAL MEDIA THAT ACTUALLY WORKS FOR SCHOOLS
- Voter Campaigns
- Enrollment Boosts
- Program Highlights
COMMUNITY ENGAGEMENT DONE RIGHT
Hey there, School Leaders & Communication Pros 👋
We see you juggling a dozen things at once. So here’s one less thing to stress about: social media. We’ve packed our full K12 Media social playbook into this quick-read guide to help you build trust, drive action, and actually connect with your school community in 2025.
🎓 Your 7 Social Media Power Moves (K12 Media-Style)
Keep it short – Post copy should be no more than 4–5 lines!
Use emojis– This will increase reach
📰🗞😶❎💔🎵🔊🛰🙏
Write Like a Human – Not a Press Release
Always be organic with school communication
Highlight – What’s in it for the community
Always– Include a tagline and branding
End with a simple action: – “Click here,” “Tap for more,” “Drop a comment,” etc.
ORGANIC COMMUNICATION IS
OUR LOVE LANGUAGE 💬
We call it “real humans talking to real communities.” Whether it's a snow day or a shoutout to your bus drivers, we believe your feed should feel like your school.
✅ Daily content (even in summer!)
✅ Drop Canva motion graphics, reels, and fun visuals
✅ Stick to your brand colors, logos, and fonts
✅ Celebrate the PEOPLE of your school, not just the policies
WE NEVER SAY:
"VOTE YES" for Voter Initiatives
WE DO SAY:
"CLICK HERE to learn more."
Use Social Media for Enrollment
NOT JUST ANNOUNCEMENTS
🎒 How We Grow Schools with Video:
We post short, 30–40 second enrollment clips:
🎨 Highlighting programs (CTE, GSRP, Arts, Sports)
👨👩👧👦 Focused on why families should choose you
💻 Posted organically AND run as paid ads with lead forms
🚀 Lead Generation = Everything
✅ Auto-fills a form when parents click
✅ Sends info directly to your team
✅ Requires a phone call back within 24–48 hours (not just an email!)
PRO TIP: You must call every lead. That’s how enrollment grows.
Bond + Voter Initiatives?
Say Less (Literally.)
We run bite-sized video clips to explain bond initiatives clearly and compliantly.
🎬 30-second videos + motion graphic explainers
🧠 Informational, not persuasive
📲 Always link to the bond website for full details
📅 Helps voters understand, one initiative at a time
INFORM, DON'T OVERWHELM: Use motion graphics and carousels to simplify complex information and help your community understand key details. Visual posts are a secret weapon for breaking down bond cost estimates, highlighting security upgrades, showing plans for bus fleet replacements, and updating your audience on building improvements. When you keep it visual and straightforward, you boost community understanding—without overwhelming them.
👀 Want the full breakdown? Learn more by clicking below!
Engagement Starts with Trust:
Engaging, Multimedia-Rich School Social
REMINDER!
ADA compliance for school social media takes effect in 2026—get ready now!
PRO GEAR? TRY YOUR iPHONE FIRST! 🎥📱
BONUS TIP:
You don’t need a Hollywood budget to create great content. iPhones + a $20 clip-on mic = 🔥 video content.
🎤 Use your phone for:
-
Enrollment video intros
-
Quick staff shoutouts
-
Program walk-throughs
-
Bond explainer clips
Record quickly with your platform in mind—1:1 aspect ratio works well for most school socials. Use good lighting, a Rode wireless mic for iPhones, and pick a quiet room for interviews. Don’t forget to capture amazing B-roll!
DON'T PANIC, GET PROACTIVE!
🎯 Final Reminder
Organic + Paid = Social Media That Works
ORGANIC POSTS
-
Builds trust & brand
-
Seen by followers
-
Posted daily
PAID ADS
-
Drives leads & website clicks
-
Seen by target parents & voters
-
Runs for weeks
HOW DOES K12 MEDIA PROACTIVELY
HELP SCHOOLS?
At K12 Media, our social media management turns school updates into compelling stories—building trust, boosting enrollment, and helping districts pass voter initiatives while keeping your community truly connected.
Great branding doesn't stop at the logo—carry it through every post, reel, and story.
READY TO LEARN MORE?
Bonus Article
How Social Media Shapes Public Perception of Schools
Curious how your district's social media presence impacts your reputation? 🎯 This insightful article from Sacred Heart University explores how platforms like Facebook and Instagram influence what your community really knows—and believes—about your schools. It’s a must-read for any school leader or comms pro looking to boost engagement and trust. Grab your free copy below and see why smart messaging matters more than ever.