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SCHOOL SOCIAL MEDIA

SOCIAL MEDIA THAT ACTUALLY WORKS FOR SCHOOLS

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- Voter Campaigns 
- Enrollment Boosts

- Program Highlights 

COMMUNITY ENGAGEMENT DONE RIGHT

Hey there, School Leaders & Communication Pros 👋

We see you juggling a dozen things at once. So here’s one less thing to stress about: social media. We’ve packed our full K12 Media social playbook into this quick-read guide to help you build trust, drive action, and actually connect with your school community in 2025.

🎓 Your 7 Social Media Power Moves (K12 Media-Style)

Keep it short – Post copy should be no more than 4–5 lines! 

Use emojis– This will increase reach

📰🗞😶❎💔🎵🔊🛰🙏

 

Write Like a Human – Not a Press Release
Always be organic with school communication

Highlight – What’s in it for the community 

Always– Include a tagline and branding

End with a simple action: – “Click here,” “Tap for more,” “Drop a comment,” etc.

ORGANIC COMMUNICATION IS

OUR LOVE LANGUAGE 💬

We call it “real humans talking to real communities.” Whether it's a snow day or a shoutout to your bus drivers, we believe your feed should feel like your school.

✅ Daily content (even in summer!)

✅ Drop Canva motion graphics, reels, and fun visuals

✅ Stick to your brand colors, logos, and fonts

✅ Celebrate the PEOPLE of your school, not just the policies

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WE NEVER SAY:
"VOTE YES" for Voter Initiatives

WE DO SAY:
"CLICK HERE to learn more."

Use Social Media for Enrollment
NOT JUST ANNOUNCEMENTS

🎒 How We Grow Schools with Video:

We post short, 30–40 second enrollment clips:

🎨 Highlighting programs (CTE, GSRP, Arts, Sports)

👨‍👩‍👧‍👦 Focused on why families should choose you

💻 Posted organically AND run as paid ads with lead forms

🚀 Lead Generation = Everything

✅ Auto-fills a form when parents click

✅ Sends info directly to your team

✅ Requires a phone call back within 24–48 hours (not just an email!)

PRO TIP: You must call every lead. That’s how enrollment grows.

Bond + Voter Initiatives?
Say Less
(Literally.)

We run bite-sized video clips to explain bond initiatives clearly and compliantly.

🎬 30-second videos + motion graphic explainers

🧠 Informational, not persuasive

📲 Always link to the bond website for full details

📅 Helps voters understand, one initiative at a time

INFORM, DON'T OVERWHELM: Use motion graphics and carousels to simplify complex information and help your community understand key details. Visual posts are a secret weapon for breaking down bond cost estimates, highlighting security upgrades, showing plans for bus fleet replacements, and updating your audience on building improvements. When you keep it visual and straightforward, you boost community understanding—without overwhelming them.

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👀 Want the full breakdown? Learn more by clicking below!

www.k12mediagroup.com/lookingtopassschoolbond

REPUTATION MANAGEMENT SHOULD  BE PART OF THE PLAN
✅ Monitor comments regularly
🚨 Set alerts for inappropriate content
💬 Encourage interaction without forcing it
🧠 Protect the school’s brand like it’s your own

STRONG ENGAGEMENT COMES FROM CONSISTENT, THOUGHTFUL OVERSIGHT.

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Engagement Starts with Trust:
Engaging, Multimedia-Rich School Social

REMINDER!

ADA compliance for school social media takes effect in 2026—get ready now!

DON'T FORGET
Use CANVA for Motion/Info Graphics for school social media.

PRO GEAR? TRY YOUR iPHONE FIRST! 🎥📱

BONUS TIP:

You don’t need a Hollywood budget to create great content. iPhones + a $20 clip-on mic = 🔥 video content.

🎤 Use your phone for:

  1. Enrollment video intros

  2. Quick staff shoutouts

  3. Program walk-throughs

  4. Bond explainer clips

Record quickly with your platform in mind—1:1 aspect ratio works well for most school socials. Use good lighting, a Rode wireless mic for iPhones, and pick a quiet room for interviews. Don’t forget to capture amazing B-roll!

DON'T PANIC, GET PROACTIVE!

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🎯 Final Reminder

Organic + Paid = Social Media That Works​​

ORGANIC  POSTS

  • Builds trust & brand

  • Seen by followers​

  • Posted daily

PAID ADS

  • Drives leads & website clicks

  • Seen by target parents & voters

  • Runs for weeks

HOW DOES K12 MEDIA PROACTIVELY

HELP SCHOOLS?

At K12 Media, our social media management turns school updates into compelling stories—building trust, boosting enrollment, and helping districts pass voter initiatives while keeping your community truly connected.​​

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Great branding doesn't stop at the logo—carry it through every post, reel, and story.

READY TO LEARN MORE?

Bonus Article 
 

How Social Media Shapes Public Perception of Schools

Curious how your district's social media presence impacts your reputation? 🎯 This insightful article from Sacred Heart University explores how platforms like Facebook and Instagram influence what your community really knows—and believes—about your schools. It’s a must-read for any school leader or comms pro looking to boost engagement and trust. Grab your free copy below and see why smart messaging matters more than ever.

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OUR MISSION is to support schools through content creation, communications, and strategic partnerships to enhance educational value, district funding and student achievement.

607 Shelby Ste 700

Detroit, MI 48226

(800) 975-5676

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© 2025 K12 Media | All rights reserved | Site by K12 Media

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