Confidently Handle Media Inquiries in a Crisis

What We Help Schools Do:
Communicate Clearly. Connect Deeply. Grow Stronger.

K-12 public relations isn’t what it used to be and that's a good thing.

Over the last decade, school communications have evolved fast, and today’s PR teams need to be experts in both traditional strategies and digital communications.

TALK TO A SPECIALIST

GET CONNECTED WITH K12

LET'S REDEFINE WHAT SCHOOL PR CAN DO

TOGETHER!

At K12 Media, we help schools build powerful connections with their communities, tell their story with organic communication, and navigate every channel — from press releases to social media — like pros. Whether you’re managing a crisis, launching a new program, growing enrollment, or passing a voter initiative, we make sure your message isn’t just heard — it’s felt.

NEED HELP RIGHT NOW? WE'VE GOT YOU!

When a crisis hits, the clock starts ticking—and every message matters. Whether you’re in the thick of it or just prepping for the “what if,” K12 Media can provide immediate support or build your school’s crisis comms playbook.

🔥 IN-THE-MOMENT CRISIS SERVICES

Internal scripts for staff and phones
Parent communications + text guidance for students
Media coordination & statement writing
Rumor control & verified info distribution

🧠 GAME-PLANNING AHEAD

Crisis communication plans
Safety and reunification scripts
Strategic messaging workflows
Training for key leaders and office staff

💬 “What if you had a PR person down the hallway?” NOW YOU CAN.

Our team includes real former superintendents, communication directors, and digital crisis experts who have walked in your shoes.

"I NEED HELP WITH MY CURRENT CRISIS."

IT'S LIKE HAVING A PR PRO DOWN THE HALL

💼 ONGOING COMMUNICATIONS CONSULTING

Need a partner to help you manage the constant wave of school messaging? With K12 Media’s consulting packages, you get access to a seasoned public school PR consultant who works with you month-to-month. We help draft internal and external messages, prep meeting scripts, plan campaigns, review safety communications, and make sure your district stays on-brand and ADA compliant.

👉 YOU SET THE HOURS

Whether it’s 10, 20, or 40 hours a month, we scale to your needs.

✅ SUPPORT INCLUDES

Email and internal staff messaging
Website and print copy
Community updates
Board meeting prep
Communication strategy and content calendars

LEARN MORE ABOUT MONTHLY SERVICE

🎓 WE WOULD LOVE TO TEACH YOU

Does your district, ISD, or association need a crash course in better communication?

WE'VE GOT YOU COVERED! 🚀

K12 Media offers customized professional development (PD) sessions designed for school leaders, communication teams, and anyone responsible for messaging in your schools. Whether you’re just getting started or leveling up your skills, we’ll teach you how to master both internal (staff, board, students) and external (families, community, media) communication.

✅ LEARN HOW TO

Build fast, clear messaging systems
Communicate during emergencies
Strengthen school-to-home connections
Handle tough conversations like a pro
Boost community engagement with smarter media strategies

👩‍🏫 WE BRING REAL-LIFE EXPERIENCE, INTERACTIVE TRAINING AND PRACTICAL TEMPLATES YOU CAN START USING THE SAME DAY.

SCHEDULE A PD SESSION TODAY

WORK WITH PEOPLE WHO'VE BEEN IN YOUR SHOES

📣 PR CONSULTING FOR SCHOOLS

Our consultants are former school leaders and award-winning communicators who know what it’s like to sit at your desk, answer those phone calls, and juggle ten things at once.

We’re not just consultants—we’re partners. Think of us as your assistant superintendent of communication. Whether you're launching a campaign, planning a bond, or just trying to manage community buzz, we’re here to help with strategy, content, and clarity.

💡 SERVICES INCLUDE