Content Creation | K12 Media
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Content Creation?

We're professionals.

We’ve written, filmed, and marketed content for hundreds of schools. 

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The K12 Process

6. DELIVER

Once approved and revised, properly post your content and we deliver the final pieces via Dropbox, so it is always accessible.

1. TARGET

We discover your goals and objectives, find your core audience and prioritize where you want the content placed.

2. DEVELOP

K12 gathers communication points and we develop a concept that communicates to your audience.

3. WRITE

This is where we storyboard, write a script, create a content schedule, and coordinate with talent in your schools.

4. CREATE

Action! For film projects, this is shooting video. For ad campaigns, this includes designing graphics and writing copy!

5. REVISE

In this stage, we edit the project and review with you to make sure your message is communicated well.

Bond Proposals

We use video in a very creative way so your community knows every one of your bond initiatives. When it is time to vote, they will have no problem saying "yes!"

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School Programs

lIt is so exciting to see all the great students, staff, programs, and events in and around k12 schools. We are experts at using video so your goals are communicated effectively!

Enrollment

Video marketing targets perspective studetns better than any other media, and we have the stats to prove it. Video and lead generation bring students to your schools.

 

Social Media

Lean on us to provide the guidance or execution that gets you closer to the perfect balance of social media practices for your goals, market, and school culture. We will completely manage your school's social channels. Daily posts will highlight your school's events, programs, students or staff spotlights. Worry-Free Engagement: We comment back to your community for you when they have questions or concerns.  

Branding 

Schools websites and social platforms need to match the feel of building entryways. K12 Brands elevates the student experience in spirit, sport, and academic achievement. We are a recognized leader in creating a brand following both in the digital space and in the physical locations of your schools. Our communities need to live and celebrate a school motto. Alumni will remember, parents will support, and students will follow. 

Info Graphics 

Make data beautiful—and easy to digest for your community. Facts, figures, events, or school initiatives don’t need to be dull. With K12 Media’s graphics team, there’s no need to struggle with complicated design software. We can simply attach your school’s brand and colors, add your information and there you have it: Stunning custom infographics for your school’s social media or websites.

Podcasts

Website Content 

Bring your podcast to life with K12 Media. You don’t have to podcast alone. There’s an easier way. Save time outlining, writing, editing, and creating your show by collaborating with us. Create an engaging podcast to move all things in education forward. Should you add music throughout the episodes? What should you include in your intro and outro? Where do you place ads? There are a lot of decisions to make when starting a podcast, and our team can help you make informed decisions. Get a different perspective by collaborating on content creation with people who actually work in education. 

K12 Media will also handle all the creative content on your school's websites. We love coming to your classrooms to capture images and video so your website will highlight all the great things you have to offer. If 'dated” is the word that comes to mind when looking at your school’s websites, we can help! Let us partner with your CMS provider and we will handle the heavy lifting, find a design that fits your school's brand and make sure your site is cost effective.

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We'll be in contact!

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